Airbnb Management London

Ichiban Stays provides full-service Airbnb management in London for landlords who want the income from short lets without running them day to day. We list, price and manage your property, look after every guest and keep it compliant with London’s rules, including the 90-night limit, so you get regular payouts without the second job. Our team is based in Mayfair and has more than 20 years of experience in London short-term rentals and hospitality. There are no upfront fees to get started.

Fully Managed Airbnb in London

As your Airbnb management company, we take care of the whole process:

• Listing set-up and optimisation on Airbnb and other major booking platforms
• Dynamic pricing with PriceLabs, so nightly rates follow demand, seasons and local events
• Guest communication, vetting, check-in and check-out
• Cleaning, linen and restocking between every stay
• Maintenance and keeping the property in good order
• Compliance, including tracking nights against London’s 90-day rule
• Regular reporting on bookings, income and work carried out

We run all of this on our own in-house property management software, so bookings, cleaning, maintenance and reporting stay connected.

How Our Airbnb Property Management Works

1. Free income projection. We look at your property and give you a realistic estimate of what it could earn.
2. Onboarding. We help prepare the property, then set up your listings and pricing.
3. Live management. Your dedicated manager handles guests, turnovers and maintenance.
4. Ongoing income. You receive regular reports and payouts, without the daily work.

Airbnb Management Fees

There are no upfront fees to start working with Ichiban Stays. Management fees depend on your property, its location and the level of service you need, so we explain them clearly in your free consultation, before you commit to anything.

You can choose how to work with us: full management, where you keep the rental income and we charge a performance-based fee, or guaranteed rent, where we pay you an agreed rent every month.

Airbnb Management in London

London is our home market, and our team is based here. Our London team knows which neighbourhoods attract business travellers, families and visitors, how demand moves with the seasons and major events, and how to plan each property around the 90-night rule.

We provide Airbnb management across London, including Mayfair, Belgravia, Kensington, Chelsea, Notting Hill, Covent Garden, Camden, Islington, Shoreditch, Canary Wharf and Battersea. Wondering what your property could earn? Read how much a London flat can earn on short let.

Airbnb Management Outside London

This page focuses on London. For properties elsewhere, see our Airbnb management across the UK and city pages such as Manchester, Edinburgh and Bristol.

Airbnb and the London 90-Night Rule

In Greater London, an entire home can be let as short-term accommodation for up to 90 nights per calendar year without planning permission (Greater London Council (General Powers) Act 1973, as amended by the Deregulation Act 2015). Airbnb applies the limit automatically to entire-home listings in London; other platforms may not, so we track nights across every channel.

To keep income steady through the year, we combine nightly stays with mid-term lets of 90 nights or more to corporate guests, relocating professionals and contractors, which fall outside the short-let limit. Councils such as Westminster actively investigate unlawful short letting, so we keep clear records for every property. Read our guide to short-term rental regulations in London.

You also need consent from your mortgage lender, insurer and, for leasehold flats, your freeholder. This is general information, not legal advice.

How to Choose an Airbnb Management Company

Whoever you choose, these are the questions worth asking:

• Will I have one named manager, or a general support inbox?
• How are nightly prices set, and how often are they reviewed?
• Who handles cleaning and maintenance, and how is quality checked?
• How do you manage the 90-day rule and other local regulations?
• How often will I get reports and payouts?
• Are there any upfront or hidden fees?

We are happy to answer every one of these in your consultation.

Why London Landlords Choose Ichiban Stays

• No upfront fees to get started
• A dedicated manager for your property, not a call centre
• 20+ years of short-let and hospitality experience
• Data-driven pricing with PriceLabs
• Honest advice, including when a standard tenancy or serviced accommodation would suit you better

Airbnb Management Across London’s Boroughs

London is not one market but many. Prime central areas such as Mayfair, Belgravia, Kensington and Chelsea attract high-value international guests and long stays, while Westminster, Covent Garden and Marylebone suit tourists and business travellers who want to be near the West End. East London areas such as Shoreditch, Hackney and Canary Wharf draw younger leisure guests and corporate travellers, and areas such as Greenwich and Battersea suit families. Each borough also has its own planning enforcement priorities, so local knowledge matters as much as pricing.

The Mid-Let Strategy for London Properties

Because entire homes in London are limited to 90 nights of short-term letting a year without planning permission, the most effective London strategy often combines nightly Airbnb stays with mid-term lets of 90 nights or more. Corporate guests on project work, relocating professionals, families between homes and visiting academics all book these longer stays. Mid-lets typically have fewer turnovers and lower cleaning costs, which can improve net returns even at a lower nightly equivalent. We manage the switch between nightly and mid-term stays so the property earns through the full year while staying within the rules.

Leasehold Flats and Airbnb in London

Most London flats are leasehold, and many leases restrict short-term letting, sub-letting or business use. Before we list a London flat, we review the lease and the building’s rules and explain whether freeholder or managing-agent consent is needed. We also check mortgage and insurance terms. Getting these right protects you from disputes with the freeholder or neighbours.

London Events That Drive Airbnb Demand

• Spring: the London Marathon and the Chelsea Flower Show
• Summer: Wimbledon, the BBC Proms, stadium concerts and peak international tourism
• Late August: Notting Hill Carnival
• Autumn to spring: Premier League football, rugby at Twickenham and major exhibitions at ExCeL and Olympia
• November to December: Christmas shopping, Winter Wonderland and New Year’s Eve

We price these dates months in advance and adjust as demand builds, while making sure nightly stays stay within the 90-night allowance.

Who Books London Airbnbs?

London guests range from international tourists and families on holiday to business travellers, medical patients and their families, students’ parents, relocating professionals and film and production crews. Prime central properties attract longer, higher-value stays, while areas near major transport hubs suit shorter business trips. Matching the listing to the right guests is one of the biggest drivers of occupancy and reviews.

If you are comparing an Airbnb management company in London, ask each one how it handles the 90-night rule, mid-lets, leases and pricing. As your Airbnb property manager in London, we provide fully managed Airbnb in London, from listing set-up to monthly owner statements, so Airbnb property management in London becomes hands-off for you. Book a free property assessment to see what your London property could earn.

Choosing the Right London Property for Airbnb

Not every London home is a strong Airbnb candidate. The best performers are usually close to an Underground or Elizabeth line station, within easy reach of the West End, the City or a major business district, and presented to a high standard. Two-bedroom, two-bathroom apartments suit families and business teams, while studios and one-bedroom flats suit couples and solo travellers. Lifts, step-free access, air conditioning and good soundproofing all help. We assess each property against comparable local listings before recommending a strategy, and we will tell you honestly if a mid-term let or guaranteed rent would suit it better.

Frequently Asked Questions

Which platforms do you list on?

We list your property on Airbnb and other major booking platforms, including Booking.com, with one calendar and one pricing strategy.

How do you set nightly prices?

We use PriceLabs dynamic pricing, so rates follow demand, seasons and local events, and your dedicated manager reviews pricing regularly.

What does Airbnb management cost?

There are no upfront fees. Management fees depend on your property, its location and the service you need, and we explain them clearly in your free consultation.

Do you vet guests?

Yes. Guest vetting and communication are part of our service, from the first enquiry to check-out.

How do I get started?

Book a free Airbnb income projection. We assess your property and tell you honestly whether Airbnb, serviced accommodation or a standard tenancy suits it best.

Can I exceed 90 nights with planning permission?

Yes. If the property has planning permission for short-term letting, the 90-night limit does not apply. Permission is not always granted, and we can explain the process.

Do mid-term lets count towards the 90 nights?

A single stay of 90 consecutive nights or more is not short-term letting for this purpose, so it does not count towards the annual limit.

Get a Free Airbnb Income Projection

Find out what your property could earn as a fully managed Airbnb. Book your free, no-obligation consultation, email contact@ichibanstays.com or call +44 7572 190291 (Monday to Friday, 9:00–18:00 UK time).

Prefer to understand the basics first? Read how short-term property management works or see our short-term let management service.

More on Airbnb and Short Lets in London

This page is part of our Airbnb management across the UK. For the wider London picture, see short let and property management in London. Area guides: Mayfair, Kensington, Chelsea, Marylebone, Shoreditch, Canary Wharf. Read short-term rental regulations in London and how much a London flat can earn as a short let.